The imagery direction the client was inspired by was volcanic scenes, lava erupting. The idea of a turbulent flow coming together to from a solid rock. The colour palette divided from this imagery, was yellow, bright orange (heat/energy) and charcoal grey/black. The design needed to convey movement but in an abstract way, fluid dynamics, a state of flux. From this from brand name and logo design, the company also needed a stationery suite, powerpoint template and website landing page to start building their brand.