The brief was to design a complete brand identity for Keith Motor Company that moves them away from the old company name (D C George) and builds upon their already established reputation. The branding had to be strong, simple, recognisable. The logo is made up of an engine graphic with a diagostic / health line to represent the detailed work of the garage, getting to the source of the problem. Brand colours are a strong black, red and metal silver/grey. A custom set of brand icons were created, in the same style as the engine graphic, to clearly showcase the services of the company.