Imajica were approached by Openstream Consulting, an IT services company, to re-design their logo, evolve their brand and create an engaging website tied into their revised digital strategy.
A new bespoke wordmark was developed incorporating a modern brand colour palette. The digital styling of the typeface was incorporated into a set of 8 service icons which became the navigational elements on the new website. Brand guidelines were then created as part of the evolution to ensure brand consistency and retain the strength of the brand in the years ahead. The next focus was on creating an engaging responsive website, helping to encourage potential clients to review the array of services the company could offer.
www.openstreamconsulting.com